The Ultimate Travel Guide to Thailand

Golden temples shimmer in the sun, tuk-tuks whirl past floating markets and jungle-covered islands rise from turquoise seas like ancient dreams. Thailand is a country of contrasts and colours — a place where centuries-old traditions thrive alongside beach bars and designer boutiques. From its spiritual north to its sun-soaked south, Thailand is endlessly vibrant, endlessly surprising and endlessly worth exploring.

Whether you’re chasing a laidback Thailand family holiday, planning a romantic beach escape or rounding up the crew for fun in the sun, this is the guide for you. Discover the best holiday destinations in Thailand, insider tips on when to go and curated Thailand holiday packages that make planning easy.

Why visit Thailand?

Thailand is more than just a destination — it’s a feeling. A heady mix of serenity and stimulation, of buzzing cities and barefoot beaches, of spicy street food and sacred temples. You’ll find hospitality as warm as the weather, landscapes as diverse as they are beautiful, and a holiday experience that can be as adventurous or as relaxed as you like.

It’s also one of the most affordable international escapes, with a well-trodden tourism path, family-friendly resorts and experiences designed to suit all ages — from elephant sanctuaries and snorkelling to night markets and longtail boat tours.

Add in year-round warm weather, illuminating culture and fragrant cuisine and it’s no surprise Thailand remains one of the best holiday destinations in Southeast Asia.

A couple sits close together in a vibrant boat, enjoying a stunning sunset view of the Wat Arun temple across the water.

Best time to visit Thailand

Thailand’s tropical climate means it’s ever balmy, but the best time to visit Thailand is during the cool, dry season between November and April. During this period, you can expect sunny skies and minimal rain — perfect for beach hopping, exploring temples or dabbling in water activities.

The wet season, from May to October, sees brief afternoon showers, mainly in the south and islands. It’s still a great time to visit if you’re chasing lush jungle landscapes, fewer crowds and unbelievable travel deals.

For a unique cultural experience, consider travelling during Thai New Year, Songkran, in April — a nationwide water fight that’s as refreshing as it is fun!

Aerial view of a cityscape with a canal running through lush greenery and colorful houses, flanked by modern skyscrapers in the distance.

Things to do in Thailand

Whether you’re travelling solo, as a couple or planning Thailand holidays with kids, there’s no shortage of unforgettable experiences:

A serene beach with white sand, turquoise water, and palm trees, featuring a swing hanging from a tree, set against a lush green hill.

Island hopping

In the Andaman Sea or the Gulf of Thailand — think white sands, coral reefs and hammocks in the shade of swaying palms.

A person ziplining through a lush green landscape, wearing a helmet and harness, with one hand raised in excitement.

Adventure activities

Like rock climbing in Krabi, ziplining in Chiang Mai or jungle trekking through northern hilltribe villages.

A close-up of an elephant wading through a river, with lush greenery in the background and another elephant in the distance.

Family-friendly fun

Visit ethical elephant sanctuaries, enjoy splash parks and water slides, or hop aboard a traditional longtail boat for a day on the water.

A couple stands together, exploring ancient temple ruins surrounded by lush greenery and a clear blue sky.

Temples and culture

Explore the glittering Grand Palace in Bangkok, the sacred mountaintop Doi Suthep in Chiang Mai or the ancient ruins of Ayutthaya.

A vibrant aerial view of a bustling night market filled with colorful tents, set against a city skyline at sunset.

Markets and street food

Browse for bargains at Bangkok’s Chatuchak Market or savour mango sticky rice and pad Thai from a bustling night bazaar.

A person receiving a relaxing massage in a serene environment, surrounded by flowers and massage oils.

Spa and wellness

Rejuvenate with a traditional Thai massage or stay at a luxury wellness retreat on the beach.

The best holiday destinations in Thailand

Each Thai destination offers something a little different — whether you’re seeking serenity, nightlife, nature or family fun. Here’s are our most popular picks:

A group of friends approaches colorful water slides, holding inflatable rings, under a sunny sky adorned with palm trees.

Phuket

Thailand’s biggest island is also one of its most popular, and for good reason. Think family-friendly resorts, dazzling beaches, water parks, island tours and vibrant nightlife in Patong. With something for every traveller, Thailand holidays with kids are especially easy here.

A woman in a straw hat sits on a rock, gazing at a beautiful waterfall surrounded by lush greenery and sunlight.

Koh Samui

More laidback than Phuket but just as beautiful, Koh Samui is famous for its luxury resorts, calm beaches and waterfalls. Chaweng and Lamai are buzzing, while Bophut and Maenam offer a quieter, more romantic escape.

A panoramic view of lush green cliffs overlooking calm turquoise waters and scattered rocky islands under a clear blue sky.

Koh Yao Noi

A hidden gem between Phuket and Krabi, Koh Yao Noi is the antidote to mass tourism. It’s perfect for couples or families looking to slow down, unwind and soak up commanding views of Phang Nga Bay.

A tranquil beach scene features a palm tree with a swing hanging from its bent branch, against a serene sea and cloudy sky backdrop.

Khao Lak

Adored for its peaceful vibe and uncrowded beaches, Khao Lak is ideal for families and couples alike. It’s also a great launchpad for diving trips to the Similan Islands and nature adventures in nearby national parks.

A woman in a straw hat points toward the stunning Wat Arun temple while approaching by boat, with tourists visible on board.

Bangkok

The bustling capital is equal parts electric and enchanting. Visit temples, cruise the Chao Phraya River, indulge in rooftop cocktails or shop ‘til you drop. A few days in Bangkok adds energy and excitement to your Thai escape.

A serene beach scene with soft sand, rocky outcrops, and gentle waves under a clear blue sky, framed by lush green vegetation.

Hua Hin

Thailand’s original beach resort town, Hua Hin is where city dwellers retreat for seaside calm. It blends local charm with resort luxury and is known for its golf courses, night markets and gentle beach life.

A couple paddles a red kayak on calm waters, surrounded by stunning cliffs and a golden sunset in the background.

Krabi

With its dramatic limestone cliffs and postcard beaches like Railay and Ao Nang, Krabi is adventure central. It’s a favourite among rock climbers, kayakers and snorkellers — yet still manages to feel more untouched than neighbouring islands.

A panoramic view of Pattaya at sunset, showcasing the vibrant skyline, boats on the water, and lush green hills in the foreground.

Pattaya

Located just two hours from Bangkok, Pattaya is famed for its nightlife, water parks and entertainment highlights. It’s fast-paced and flashy, best suited to travellers looking for fun over peace and quiet.

A picturesque aerial view of a tropical island surrounded by turquoise waters and lush greenery under a bright, partly cloudy sky.

Koh Phangan

Celebrated for its Full Moon Parties, Koh Phangan also has a quiet side, with yoga retreats, jungle hikes and family-friendly beaches on the island’s north coast.

Golden chedi and ornate temple buildings under a sunset sky, capturing the serene beauty of a Buddhist complex.

Chiang Mai

Northern Thailand’s cultural heart, Chiang Mai is revered for its ancient temples, artisan markets, and access to voluptuous mountains and ethical elephant sanctuaries. It’s a supreme stop for deeper cultural immersion and cooler weather.

A stunning white Buddhist temple surrounded by greenery and water, featuring intricate architectural details and a bright blue sky.

Chiang Rai

Smaller and more laidback than Chiang Mai, this northern city is home to the striking White Temple and acts as a gateway to the Golden Triangle region — saturated in history and raw natural beauty.

Curated Thailand Holiday Packages

Whether you’re dreaming of a tropical island retreat, a cultural circuit through the north or a Thailand family holiday with all the perks, we’ve bundled the best of the best into perfect packages.

Our Thailand holiday packages include handpicked luxury and family-friendly resorts, return flights, exclusive Bonus Value extras (think massages, day tours and airport transfers), and expert support every step of the way.

From indulgent escapes in Koh Samui to family fun in Phuket and romantic hideaways on Koh Yao Noi, our curated Thailand holidays are designed to make planning simple and travelling seamless.

Explore the latest deals here.

A woman in a floral shirt and straw hat stands in front of a yellow clock tower building, framed by yellow columns and a clear blue sky.

Why book with My Thailand?

At My Thailand, we take the stress out of holiday planning. Our team of Holiday Experts crafts unforgettable trips that are not only bursting with value but packed with exclusive experiences you’re unlikely to forget.

From the moment you browse our deals to the moment you check in, we’re with you — ensuring every transfer, bonus inclusion and resort stay is exactly as promised.

So, whether you’re building sandcastles with the family in Khao Lak, sailing around Phang Nga Bay or sipping cocktails in Samui, one thing’s for sure — Thailand will steal your heart.

Get in touch with our dedicated Thailand Experts today!

A family of four walks hand-in-hand along a sandy beach at sunset, splashing through gentle waves with a serene coastal backdrop.

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Categories : Travel